Pinnacle (formerly known as Pinnacle Sports) was established in 1998, and since that time has been offering bettors a unique alternative to other bookmakers. Our gimmick free approach simply focuses on offering the best odds, and highest betting limits for every market we provide, so bettors win more compared to the competition.
Presently, the company has customers in over 100 countries and is available in 19 (including international English) different languages. While most of the company information, including number of employees and gross revenues are kept private, Michael Konik, author of The Smart Money, believes “it would not be out of line to guess that their [Pinnacle Sports] annual handle is in the billions of dollars.”
