Bloomberry Resorts Corp, a publicly listed casino operator in the Philippines, launched a new initiative to reward Solaire loyal patrons, reinforcing its commitment to customer engagement. Through its subsidiary, Bloomberry Resorts & Hotels Inc, the company approved market purchases on Monday totaling just under PHP14.9 million. These funds went toward acquiring shares of Bloomberry Resorts Corp, aligning with the group’s broader strategy to recognize and incentivize valued players under the Bloomberry Resorts Solaire loyal patrons program.
Bloomberry Resorts & Hotels purchased approximately 1.94 million shares on the open market. Share prices ranged from PHP7.50 to PHP7.70. Notably, the majority of the shares—about 1.18 million—were bought at PHP7.70 each.
In a Tuesday filing, Bloomberry Resorts Corp confirmed the purpose of the purchase. The company explained that the acquired shares would serve as rewards for loyal patrons of Solaire. Additionally, it emphasized that the move forms part of Solaire’s broader marketing strategy.
Solaire Resort & Casino, located in Manila, serves as the group’s flagship property. Meanwhile, in May, Bloomberry launched a second integrated resort, Solaire Resort North, in Quezon City, northeast of the capital.
The company also confirmed that Solaire Resort North will begin VIP operations in early September. This upcoming expansion reflects the group’s continued focus on high-value clientele.
Last week, Bloomberry Resorts Corp disclosed its financial performance for the second quarter. For the three months ending June 30, the company reported a consolidated net income of nearly PHP1.34 billion. This figure underscores the brand’s strong market position as it continues to expand and innovate within the Philippine gaming sector.
