Robinsons Land Corp announced on Thursday that one of its units will add an “ultra-luxury” NUSTAR-branded hotel to complete the NUSTAR Resort and Casino in Cebu. This tourism complex is rapidly growing. Robinsons Land, controlled by the privately-owned Gokongwei Group, also promotes NUSTAR Resort and Casino. The company revealed that its subsidiary, Robinsons Hotels and Resorts, plans to invest over PHP10 billion (US$177.7 million) in the coming years. This bold move aims to transform the Philippine hospitality landscape.
NUSTAR Resort and Casino had its soft launch in May 2022, as noted in social media posts at the time. With the new investment, Robinsons Land will add over 990 additional room keys to its accommodation portfolio. This update was announced to the Philippine Stock Exchange on Thursday.
Furthermore, the parent company highlighted that the investment includes several new hotel launches. These include the ultra-luxury “NUSTAR” hotel in Cebu and the lifestyle brand “Grand Summit” in key locations like Cebu and Pangasinan. Additionally, the company plans to introduce “Fili,” the first and only Filipino-owned five-star hotel brand, in Bridgetowne, Metro Manila.
Robinsons Hotels and Resorts currently manages 30 properties across 20 cities and municipalities nationwide. The company claims to be the “largest and most diversified hotel group” in the Philippines. Senior Vice President and General Manager Barun Jolly emphasized the company’s commitment to delivering elevated luxury and branded stay experiences throughout the country.
