In celebration of World Art Day, casino game developer FBM took a thoughtful detour from the usual talk of features and jackpots to shine a light on something more creative — the art behind the games. While most players are drawn in by vibrant visuals or slick animations, FBM wants people to understand there’s a deeper creative process at work, one that blends design, emotion, and local flavor into every slot experience.
To start with, visual impact is everything. But FBM isn’t just chasing eye candy. The company believes a game’s artwork should truly connect with players. That’s why they focus on building visuals that feel culturally relevant — because a game that feels familiar or rooted in local traditions can be far more engaging than something generic, no matter how polished it looks.
Behind every game is a long pre-production phase where the team does their homework. They study global design trends and gaming features, ensuring that every release reflects what’s current in the industry while still bringing something fresh to the table. This attention to evolving tastes is how they manage to stay relevant across a wide variety of markets.
None of it would be possible without the people behind the pixels. FBM credits its success to a talented creative team made up of 2D artists, 3D artists, animators, motion designers, and technical experts. Each team member brings something unique to the table, and their combined expertise is what allows the games to come to life — not just visually, but emotionally too.
Inspiration doesn’t just come from within the casino world either. FBM looks outward for creative sparks — tapping into everything from blockbuster films and hit TV shows to classical art, trending video games, music, and even the subtle beauty of nature, like a sunset. This broad creative intake helps their team inject depth and originality into every design.
Of course, with so many players in the slot space, standing out is no small feat. But FBM’s internal culture pushes them to always aim higher. The team constantly challenges themselves to do better, not just to keep up with trends but to set them. They take pride in creating games that aren’t just fun to play but are visually innovative and satisfying on a whole different level.
And while new tools like artificial intelligence have certainly made the design process more efficient and accessible, FBM believes that the artist’s touch still matters most. Technology can speed things up, but it can’t replace the creative instincts and cultural sensitivity that real designers bring to the process. For FBM, the future of game art will always be a blend of high-tech tools and human creativity — and that balance is what keeps their games looking, feeling, and playing better than ever.
